Pages
of actionable research
Shopper reviews, product performance and retailer research…
100
Research Report
Retailer Roadmap to
Authentic Shopper Reviews
Amazon has established itself as the leading e-commerce retailer over the last decade. In 2016, on average 200 million unique shoppers visited Amazon every month. In the US, Amazon’s reach is approaching saturation as more than 4 in 5 (81%) US shoppers visited Amazon. In comparison, Walmart, the largest US retailer, averaged 113 million unique shoppers visiting its website reaching less than half of all Americans online.
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The State Of Online
Reviews Among U.S. Shoppers
Reading online reviews has become an integral part of the US shopper’s path-to-purchase. More than three in four US shoppers go online to read reviews. Online reviews are the second most trusted source of information behind friends and family and actually rank ahead of peer recommendation in terms of being helpful in the shopping process. 73% of shoppers rank online reviews are the most influential piece of content ahead of videos, photos and blogs that lead to conversion.
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