Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…
Review MonitoringDecember 12, 2018
Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…
Review MonitoringOctober 1, 2018
Amazon has just begun, from what we can tell, piloting a three-way test for improving customer engagement with product reviews. Anyone who has read a review…
ReviewMonitroingSeptember 11, 2018
Online reviews are the most helpful source of influence towards making a purchase decision More than 7 in 10 (72%) shoppers find online reviews helpful…
ReviewMonitroingAugust 13, 2018
Quick takeway: Syndicated and incentivized reviews do not help retailers earn shopper trust More than 2 in 5 (41%) shoppers are aware of syndicated reviews…
Review MonitoringAugust 2, 2018
#3 of 3: Work with product development and customer service to address long term emotional drivers Data Highlights More than two in five (43%) shoppers…
Review MonitoringJuly 26, 2018
#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…
Review MonitoringJuly 19, 2018
Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…
Review MonitoringJuly 12, 2018