Agile - Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan…
FreddieOctober 5, 2019
#2 of 3: Shoppers read reviews to get value Data Highlights A third of shoppers go online to read reviews when products are $20 or…
FreddieAugust 15, 2019
#1 of 3: Shoppers read online reviews for social proof Data Highlights Nearly four in five (79%) shoppers read reviews to make sure the product…
FreddieJuly 8, 2019
Summary Review Monitoring’s word tree feature can highlight hidden product features customers value. This helps marketers better position the product with relatable messaging. Introduction Google…
FreddieJune 28, 2019
#3 of 3: Work with product development and customer service to address long term emotional drivers Data Highlights More than two in five (43%) shoppers…
FreddieMay 26, 2019
#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…
FreddieMay 19, 2019
Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…
FreddieMay 12, 2019
Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…
FreddieFebruary 20, 2019