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Product Review Monitoring
Online Reviews

Are Negative Amazon Ratings with No Review Better Than No Feedback at All?

As a retailer, it’s frustrating to receive a one-star rating for your product. It’s even more frustrating if the customer didn’t take the time to…
ReviewMonitroing
ReviewMonitroingAugust 25, 2022
Online Reviews

Which Reviews Should You Respond To?

If you’ve ever wondered which reviews to respond to, you’re not alone. Believe it or not, there is a right answer and a wrong answer…
ReviewMonitroing
ReviewMonitroingJune 16, 2022
Online Reviews

How to Analyze Amazon Reviews in just a few clicks to find strengths and weaknesses of any product

Summary In this three-minute video, the Review Monitoring tool analyzes Amazon and other e-comm store reviews and customer questions to find the strengths and weaknesses…
ReviewMonitroing
ReviewMonitroingJanuary 9, 2022
Online Reviews

How customer review analysis can reveal a product’s hidden value for more relevant marketing

Summary Review Monitoring’s word tree feature can highlight hidden product features customers value. This helps marketers better position the product with relatable messaging. Introduction Google…
Freddie
FreddieDecember 18, 2021
Demographic Profile of Customers who read Online Reviews to make a purchase decision Online Reviews

Demographic profile of customers who read online reviews to make a purchase decision

Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…
Freddie
FreddieNovember 3, 2021
Shoppers consider review content before making a purchase decision Online ReviewsRetailers

Do shoppers read reviews or do they just care about the rating?

Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…
Freddie
FreddieOctober 20, 2021
Online ReviewsRetailers

Online Reviews – Most helpful when making a purchase decision

Online reviews are the most helpful source of influence towards making a purchase decision More than 7 in 10 (72%) shoppers find online reviews helpful…
ReviewMonitroing
ReviewMonitroingAugust 13, 2021
More than one in five shopper trusts original reviews on retailer websites Online ReviewsRetailers

How do syndicated reviews affect shopper decision to buy?

Quick takeway: Syndicated and incentivized reviews do not help retailers earn shopper trust More than 2 in 5 (41%) shoppers are aware of syndicated reviews…
Freddie
FreddieAugust 2, 2021
The Average Online Reviewer - A Demographic Profile Online ReviewsRetailers

Demographic profile of the average online review writer

Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…
Freddie
FreddieJuly 5, 2021
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