Summary Review Monitoring’s word tree feature can highlight hidden product features customers value. This helps marketers better position the product with relatable messaging. Introduction Google…
FreddieJanuary 18, 2021
Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…
FreddieOctober 3, 2020
Agile - Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan…
FreddieSeptember 5, 2020
Introduction A recent report found the global ecommerce conversion rate is only 2.32%. In the grand scheme of things, this may not be surprising. However,…
FreddieMarch 14, 2020
Shoppers no longer need to leave a written product review when offering their opinions on Amazon. Simple star ratings will do. Since September 2019, Amazon…
ReviewMonitroingJanuary 4, 2020
Data Highlights Face to face word of mouth is the top influencer (79%) that tips consumers from the research to conversion Three quarter (75%) of…
FreddieNovember 8, 2019
#3 of 3: Shoppers read online reviews because they perceive them as trustworthy, unbiased advice from others like them Data Highlights More than four in…
FreddieSeptember 22, 2019
#2 of 3: Shoppers read reviews to get value Data Highlights A third of shoppers go online to read reviews when products are $20 or…
FreddieAugust 15, 2019