Data Highlights More than four in five (85%) shoppers read online reviews when researching what to buy Both men (86%) and women (85%) read online…
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Data Highlights 7 in 10 online shoppers read reviews on Amazon before making a purchase decision Shoppers are more likely to read reviews on retailer…
Data Highlights Electronics is the top category among both men (72%) and women (64%) to read reviews before making a purchase Women are more likely…
Data Highlights More than 3 in 5 (68%) shoppers read online reviews before making a consumer technology purchase decision Shoppers also read online reviews before…
Data Highlights Nearly three in four (73%) shoppers are influenced by product reviews posted online ahead of all other online content Just under half of…
Data Highlights Top 3 most trusted marketing channels are earned media – friends/family, online reviews, and independent experts More than 4 in 5 (81%) shoppers…