Summary Review Monitoring’s word tree feature can highlight hidden product features customers value. This helps marketers better position the product with relatable messaging. Introduction Google Trends results for ‘Paper Shredder’...
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Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…
Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…
Quick takeway: Syndicated and incentivized reviews do not help retailers earn shopper trust More than 2 in 5 (41%) shoppers are aware of syndicated reviews…
Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…
Quick takeaway: Price comparison and in-store mobile usage are key moments to generate online reviews Retailers who seek to motivate consumers to post reviews on…
Quick takeaway: Request reviews specific to payment, delivery, return and product at relevant touchpoints Just over 1 in 10 (13%) online shoppers prefer to be…
Agile – Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan…
Introduction A recent report found the global ecommerce conversion rate is only 2.32%. [1] In the grand scheme of things, this may not be surprising….
Data Highlights Face to face word of mouth is the top influencer (79%) that tips consumers from the research to conversion Three quarter (75%) of…