As a retailer, it’s frustrating to receive a one-star rating for your product. It’s even more frustrating if the customer didn’t take the time to…
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If you’ve ever wondered which reviews to respond to, you’re not alone. Believe it or not, there is a right answer and a wrong answer…
Summary In this three-minute video, the Review Monitoring tool analyzes Amazon and other e-comm store reviews and customer questions to find the strengths and weaknesses…
Summary Review Monitoring’s word tree feature can highlight hidden product features customers value. This helps marketers better position the product with relatable messaging. Introduction Google Trends results for ‘Paper Shredder’...
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Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…
Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…
Online reviews are the most helpful source of influence towards making a purchase decision More than 7 in 10 (72%) shoppers find online reviews helpful…
Quick takeway: Syndicated and incentivized reviews do not help retailers earn shopper trust More than 2 in 5 (41%) shoppers are aware of syndicated reviews…
Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…
Quick takeaway: Price comparison and in-store mobile usage are key moments to generate online reviews Retailers who seek to motivate consumers to post reviews on…