Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…
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Agile – Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan…
Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…
Amazon has just begun, from what we can tell, piloting a three-way test for improving customer engagement with product reviews. Anyone who has read a review…
Online reviews are the most helpful source of influence towards making a purchase decision More than 7 in 10 (72%) shoppers find online reviews helpful…
Quick takeway: Syndicated and incentivized reviews do not help retailers earn shopper trust More than 2 in 5 (41%) shoppers are aware of syndicated reviews…
#3 of 3: Work with product development and customer service to address long term emotional drivers Data Highlights More than two in five (43%) shoppers…
#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…
Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…
Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…