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consumer electronics Archives - Product Review Monitoring

The Average Online Reviewer - A Demographic Profile

Demographic profile of the average online review writer

By Freddie | Online Reviews, Retailers

Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…

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25-44 year old male shoppers are most likely to review consumer electronic products There is opportunity to drive consumer electronic reviews from younger millennials

3 effective steps to generate authentic online reviews (Insight Series: 1 of 3)

By Freddie | Online Reviews, Retailers

Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…

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How shoppers read online reviews differs across age

Get the insight – how reading online reviews differs by age and gender

By Freddie | Online Reviews

Data Highlights Electronics is the top category among both men (72%) and women (64%) to read reviews before making a purchase Women are more likely…

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Revealed - Top categories affected by online customer reviews

Revealed – Top categories affected by online customer reviews

By Freddie | Online Reviews

Data Highlights More than 3 in 5 (68%) shoppers read online reviews before making a consumer technology purchase decision Shoppers also read online reviews before…

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