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demographics Archives - Product Review Monitoring

The Average Online Reviewer - A Demographic Profile

Demographic profile of the average online review writer

By Freddie | Online Reviews, Retailers

Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…

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25-44 year old male shoppers are most likely to review consumer electronic products There is opportunity to drive consumer electronic reviews from younger millennials

3 effective steps to generate authentic online reviews (Insight Series: 1 of 3)

By Freddie | Online Reviews, Retailers

Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…

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Online reviews - key shopping tool during pre-purchase research

Online reviews – key shopping tool during pre-purchase research

By Freddie | Online Reviews

Data Highlights More than four in five (85%) shoppers read online reviews when researching what to buy Both men (86%) and women (85%) read online…

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Why Amazon is top destination for shoppers to read online reviews

The reason why Amazon is #1 site where shoppers read online reviews

By Freddie | Online Reviews, Retailers

Data Highlights 7 in 10 online shoppers read reviews on Amazon before making a purchase decision Shoppers are more likely to read reviews on retailer…

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How shoppers read online reviews differs across age

Get the insight – how reading online reviews differs by age and gender

By Freddie | Online Reviews

Data Highlights Electronics is the top category among both men (72%) and women (64%) to read reviews before making a purchase Women are more likely…

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