#1 of 3: Shoppers read online reviews for social proof Data Highlights Nearly four in five (79%) shoppers read reviews to make sure the product…
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#3 of 3: Work with product development and customer service to address long term emotional drivers Data Highlights More than two in five (43%) shoppers…
#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…
Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…
Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…
Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…
Amazon has just begun, from what we can tell, piloting a three-way test for improving customer engagement with product reviews. Anyone who has read a review…
Online reviews are the most helpful source of influence towards making a purchase decision More than 7 in 10 (72%) shoppers find online reviews helpful…
Quick takeway: Syndicated and incentivized reviews do not help retailers earn shopper trust More than 2 in 5 (41%) shoppers are aware of syndicated reviews…
Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…