
Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…
Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…
Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…
Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…
Quick takeway: Syndicated and incentivized reviews do not help retailers earn shopper trust More than 2 in 5 (41%) shoppers are aware of syndicated reviews…
Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…
Data Highlights Less than one in five (18%) shoppers write reviews for products they didn’t purchase Most of the reviewed products not purchased by the…
Quick takeaway: Price comparison and in-store mobile usage are key moments to generate online reviews Retailers who seek to motivate consumers to post reviews on…
Quick takeaway: Request reviews specific to payment, delivery, return and product at relevant touchpoints Just over 1 in 10 (13%) online shoppers prefer to be…
Perception of authenticity is a key factor that drives shoppers to purchase after reading online reviews on retailer websites. They derive this perception from the…
#5 of 5: Reviews will continue to keep Amazon relevant with online shoppers across categories Amazon is set to maintain its position as the leading…