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Revealed - Top categories affected by online customer reviews Online Reviews

Revealed – Top categories affected by online customer reviews

Data Highlights More than 3 in 5 (68%) shoppers read online reviews before making a consumer technology purchase decision Shoppers also read online reviews before…
Freddie
FreddieFebruary 1, 2018
Online Reviews - most influential content that drives purchase on retailer website Online ReviewsRetailers

Online Reviews – most influential content that drives purchase on retailer websites

Data Highlights Nearly three in four (73%) shoppers are influenced by product reviews posted online ahead of all other online content Just under half of…
Freddie
FreddieJanuary 18, 2018
Online Reviews - in the top 3 most trusted source of shopping information Online Reviews

Online Reviews – in the top 3 most trusted source of shopping information

Data Highlights Top 3 most trusted marketing channels are earned media - friends/family, online reviews, and independent experts More than 4 in 5 (81%) shoppers…
Freddie
FreddieJanuary 4, 2018
Retailers

Best Buy uses online ratings in physical stores to influence shoppers

Best Buy stores in the US now include customer ratings from their websites in product description cards in physical stores. Online star ratings next to…
ReviewMonitroing
ReviewMonitroingDecember 27, 2017
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