Data Highlights More than four in five (85%) shoppers read online reviews when researching what to buy Both men (86%) and women (85%) read online…
FreddieFebruary 22, 2018
Data Highlights Electronics is the top category among both men (72%) and women (64%) to read reviews before making a purchase Women are more likely…
FreddieFebruary 8, 2018
Data Highlights More than 3 in 5 (68%) shoppers read online reviews before making a consumer technology purchase decision Shoppers also read online reviews before…
FreddieFebruary 1, 2018
Data Highlights Nearly three in four (73%) shoppers are influenced by product reviews posted online ahead of all other online content Just under half of…
FreddieJanuary 18, 2018
Data Highlights Top 3 most trusted marketing channels are earned media - friends/family, online reviews, and independent experts More than 4 in 5 (81%) shoppers…
FreddieJanuary 4, 2018
Best Buy stores in the US now include customer ratings from their websites in product description cards in physical stores. Online star ratings next to…
ReviewMonitroingDecember 27, 2017