Data Highlights Electronics is the top category among both men (72%) and women (64%) to read reviews before making a purchase Women are more likely…
Review MonitoringFebruary 8, 2018
Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…
Review MonitoringJanuary 25, 2018
Data Highlights Nearly three in four (73%) shoppers are influenced by product reviews posted online ahead of all other online content Just under half of…
Review MonitoringJanuary 18, 2018
Data Highlights Top 3 most trusted marketing channels are earned media - friends/family, online reviews, and independent experts More than 4 in 5 (81%) shoppers…
Review MonitoringJanuary 4, 2018
Best Buy stores in the US now include customer ratings from their websites in product description cards in physical stores. Online star ratings next to…
ReviewMonitroingDecember 27, 2017