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Product Review Monitoring
Compared to Walmart, Amazon has a younger, affluent base of male and female shoppers Online ReviewsRetailers

How do reviews help Amazon dominate online e-commerce? (Insight Series: 1 of 5)

#1 of 5: Amazon is unmatched when it comes to online retail Amazon has established itself as the leading e-commerce retailer over the last decade.…
Freddie
FreddieApril 19, 2018
Shoppers read a mix of positive and negative reviews Online ReviewsRetailers

How many online reviews do you need and should they all be positive?

Quick takeaway: Shoppers read multiple online reviews with opposing viewpoints while on-the-go Data Highlights Nearly four in five (77%) shoppers read a mix of positive…
Freddie
FreddieMarch 29, 2018
Online reviews - key shopping tool during pre-purchase research Online Reviews

Online reviews – key shopping tool during pre-purchase research

Data Highlights More than four in five (85%) shoppers read online reviews when researching what to buy Both men (86%) and women (85%) read online…
Freddie
FreddieFebruary 22, 2018
Why Amazon is top destination for shoppers to read online reviews Online ReviewsRetailers

The reason why Amazon is #1 site where shoppers read online reviews

Data Highlights 7 in 10 online shoppers read reviews on Amazon before making a purchase decision Shoppers are more likely to read reviews on retailer…
Freddie
FreddieFebruary 15, 2018
How shoppers read online reviews differs across age Online Reviews

Get the insight – how reading online reviews differs by age and gender

Data Highlights Electronics is the top category among both men (72%) and women (64%) to read reviews before making a purchase Women are more likely…
Freddie
FreddieFebruary 8, 2018
Revealed - Top categories affected by online customer reviews Online Reviews

Revealed – Top categories affected by online customer reviews

Data Highlights More than 3 in 5 (68%) shoppers read online reviews before making a consumer technology purchase decision Shoppers also read online reviews before…
Freddie
FreddieFebruary 1, 2018
Online Reviews - most influential content that drives purchase on retailer website Online ReviewsRetailers

Online Reviews – most influential content that drives purchase on retailer websites

Data Highlights Nearly three in four (73%) shoppers are influenced by product reviews posted online ahead of all other online content Just under half of…
Freddie
FreddieJanuary 18, 2018
Online Reviews - in the top 3 most trusted source of shopping information Online Reviews

Online Reviews – in the top 3 most trusted source of shopping information

Data Highlights Top 3 most trusted marketing channels are earned media - friends/family, online reviews, and independent experts More than 4 in 5 (81%) shoppers…
Freddie
FreddieJanuary 4, 2018
Retailers

Best Buy uses online ratings in physical stores to influence shoppers

Best Buy stores in the US now include customer ratings from their websites in product description cards in physical stores. Online star ratings next to…
ReviewMonitroing
ReviewMonitroingDecember 27, 2017
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