Data Highlights 7 in 10 online shoppers read reviews on Amazon before making a purchase decision Shoppers are more likely to read reviews on retailer…
FreddieFebruary 15, 2018
Data Highlights More than 3 in 5 (68%) shoppers read online reviews before making a consumer technology purchase decision Shoppers also read online reviews before…
FreddieFebruary 1, 2018
Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…
FreddieJanuary 25, 2018
Data Highlights Nearly three in four (73%) shoppers are influenced by product reviews posted online ahead of all other online content Just under half of…
FreddieJanuary 18, 2018
Data Highlights Top 3 most trusted marketing channels are earned media - friends/family, online reviews, and independent experts More than 4 in 5 (81%) shoppers…
FreddieJanuary 4, 2018
Best Buy stores in the US now include customer ratings from their websites in product description cards in physical stores. Online star ratings next to…
ReviewMonitroingDecember 27, 2017