#2 of 5: Amazon provides a positive shopper experience from start to finish Amazon’s dominance is driven by its unparalleled shopping experience. More than half…
FreddieApril 26, 2018
Quick takeaway: Shoppers read multiple online reviews with opposing viewpoints while on-the-go Data Highlights Nearly four in five (77%) shoppers read a mix of positive…
FreddieMarch 29, 2018
Data Highlights More than four in five (85%) shoppers read online reviews when researching what to buy Both men (86%) and women (85%) read online…
FreddieFebruary 22, 2018
Data Highlights 7 in 10 online shoppers read reviews on Amazon before making a purchase decision Shoppers are more likely to read reviews on retailer…
FreddieFebruary 15, 2018
Data Highlights Electronics is the top category among both men (72%) and women (64%) to read reviews before making a purchase Women are more likely…
FreddieFebruary 8, 2018
Data Highlights More than 3 in 5 (68%) shoppers read online reviews before making a consumer technology purchase decision Shoppers also read online reviews before…
FreddieFebruary 1, 2018
Data Highlights Nearly three in four (73%) shoppers are influenced by product reviews posted online ahead of all other online content Just under half of…
FreddieJanuary 18, 2018
Data Highlights Top 3 most trusted marketing channels are earned media - friends/family, online reviews, and independent experts More than 4 in 5 (81%) shoppers…
FreddieJanuary 4, 2018