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Product Review Monitoring
The Average Online Reviewer - A Demographic Profile Online ReviewsRetailers

Demographic profile of the average online review writer

Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…
Freddie
FreddieJuly 5, 2018
Majority of online reviews are posted by shoppers who purchased the product for themselves Online ReviewsRetailers

Fake reviews – Is it really an issue?

Data Highlights Less than one in five (18%) shoppers write reviews for products they didn’t purchase Most of the reviewed products not purchased by the…
Freddie
FreddieJune 28, 2018
In-store mobile shoppers value visual content, reviews, prices and product details Online ReviewsRetailers

2 key shopping moments when customers are most likely to submit an online review

Quick takeaway: Price comparison and in-store mobile usage are key moments to generate online reviews Retailers who seek to motivate consumers to post reviews on…
Freddie
FreddieJune 14, 2018
Product features are the most influential topic in online reviews especially among Millennials Online ReviewsRetailers

3 effective ways to generate authentic online reviews from real customers

Quick takeaway: Request reviews specific to payment, delivery, return and product at relevant touchpoints Just over 1 in 10 (13%) online shoppers prefer to be…
Freddie
FreddieJune 7, 2018
Buyer verification and total number of reviews are top factors that boost authenticity and trust Online ReviewsRetailers

4 key factors of online reviews that drive shopper conversion

Perception of authenticity is a key factor that drives shoppers to purchase after reading online reviews on retailer websites. They derive this perception from the…
Freddie
FreddieMay 31, 2018
Millennials buy auto parts from Amazon behind physical stores and specialised websites Online ReviewsRetailers

How do reviews help Amazon dominate online e-commerce? (Insight Series: 5 of 5)

#5 of 5: Reviews will continue to keep Amazon relevant with online shoppers across categories Amazon is set to maintain its position as the leading…
Freddie
FreddieMay 17, 2018
Trust in online reviews has increased, especially when multiple reviews are available Online ReviewsRetailers

How do reviews help Amazon dominate online e-commerce? (Insight Series: 4 of 5)

#4 of 5: Product reviews make Amazon the preferred channel to purchase products Among shoppers who visit sites other than Amazon at the start of…
Freddie
FreddieMay 10, 2018
Amazon is the top starting point for product research Online ReviewsRetailers

How do reviews help Amazon dominate online e-commerce? (Insight Series: 3 of 5)

#3 of 5: Product info and reviews make Amazon the primary digital touch point in path to purchase Amazon is the first and most visited…
Freddie
FreddieMay 3, 2018
Most shoppers prefer Amazon because they have a positive experience with the platform Online ReviewsRetailers

How do reviews help Amazon dominate online e-commerce? (Insight Series: 2 of 5)

#2 of 5: Amazon provides a positive shopper experience from start to finish Amazon’s dominance is driven by its unparalleled shopping experience. More than half…
Freddie
FreddieApril 26, 2018
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