Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…
FreddieJuly 5, 2018
Quick takeaway: Price comparison and in-store mobile usage are key moments to generate online reviews Retailers who seek to motivate consumers to post reviews on…
FreddieJune 14, 2018
Quick takeaway: Request reviews specific to payment, delivery, return and product at relevant touchpoints Just over 1 in 10 (13%) online shoppers prefer to be…
FreddieJune 7, 2018
Perception of authenticity is a key factor that drives shoppers to purchase after reading online reviews on retailer websites. They derive this perception from the…
FreddieMay 31, 2018
#5 of 5: Reviews will continue to keep Amazon relevant with online shoppers across categories Amazon is set to maintain its position as the leading…
FreddieMay 17, 2018
#4 of 5: Product reviews make Amazon the preferred channel to purchase products Among shoppers who visit sites other than Amazon at the start of…
FreddieMay 10, 2018
#3 of 5: Product info and reviews make Amazon the primary digital touch point in path to purchase Amazon is the first and most visited…
FreddieMay 3, 2018
#2 of 5: Amazon provides a positive shopper experience from start to finish Amazon’s dominance is driven by its unparalleled shopping experience. More than half…
FreddieApril 26, 2018