Perception of authenticity is a key factor that drives shoppers to purchase after reading online reviews on retailer websites. They derive this perception from the…
FreddieMay 31, 2018
#4 of 5: Product reviews make Amazon the preferred channel to purchase products Among shoppers who visit sites other than Amazon at the start of…
FreddieMay 10, 2018
#3 of 5: Product info and reviews make Amazon the primary digital touch point in path to purchase Amazon is the first and most visited…
FreddieMay 3, 2018
#2 of 5: Amazon provides a positive shopper experience from start to finish Amazon’s dominance is driven by its unparalleled shopping experience. More than half…
FreddieApril 26, 2018
#1 of 5: Amazon is unmatched when it comes to online retail Amazon has established itself as the leading e-commerce retailer over the last decade.…
FreddieApril 19, 2018
Quick takeaway: Shoppers read multiple online reviews with opposing viewpoints while on-the-go Data Highlights Nearly four in five (77%) shoppers read a mix of positive…
FreddieMarch 29, 2018
Data Highlights Face to face word of mouth is the top influencer (79%) that tips consumers from the research to conversion Three quarter (75%) of…
FreddieMarch 1, 2018
Data Highlights More than four in five (85%) shoppers read online reviews when researching what to buy Both men (86%) and women (85%) read online…
FreddieFebruary 22, 2018