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Product Review Monitoring
Female shoppers post reviews to help other shoppers Male shoppers post reviews for personal and functional benefits Online ReviewsRetailers

3 effective steps to generate authentic online reviews (Insight Series: 3 of 3)

#3 of 3: Work with product development and customer service to address long term emotional drivers Data Highlights More than two in five (43%) shoppers…
Freddie
FreddieMay 26, 2019
Amazon is the top destination to post online reviews Online ReviewsRetailers

3 effective steps to generate authentic online reviews (Insight Series: 2 of 3)

#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…
Freddie
FreddieMay 19, 2019
25-44 year old male shoppers are most likely to review consumer electronic products There is opportunity to drive consumer electronic reviews from younger millennials Online ReviewsRetailers

3 effective steps to generate authentic online reviews (Insight Series: 1 of 3)

Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…
Freddie
FreddieMay 12, 2019
Identify the relative volume and sites where customers post online reviews Online ReviewsRetailers

Online Review Analysis 101: 3 steps to meaningful insights using Sony PlayStation and Xbox One

Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…
Freddie
FreddieDecember 12, 2018
Online ReviewsRetailers

Is Amazon Testing New Icons to Drive Review Engagement?

Amazon has just begun, from what we can tell, piloting a three-way test for improving customer engagement with product reviews. Anyone who has read a review…
ReviewMonitroing
ReviewMonitroingSeptember 11, 2018
Majority of online reviews are posted by shoppers who purchased the product for themselves Online ReviewsRetailers

Fake reviews – Is it really an issue?

Data Highlights Less than one in five (18%) shoppers write reviews for products they didn’t purchase Most of the reviewed products not purchased by the…
Freddie
FreddieJune 28, 2018
Buyer verification and total number of reviews are top factors that boost authenticity and trust Online ReviewsRetailers

4 key factors of online reviews that drive shopper conversion

Perception of authenticity is a key factor that drives shoppers to purchase after reading online reviews on retailer websites. They derive this perception from the…
Freddie
FreddieMay 31, 2018
Millennials buy auto parts from Amazon behind physical stores and specialised websites Online ReviewsRetailers

How do reviews help Amazon dominate online e-commerce? (Insight Series: 5 of 5)

#5 of 5: Reviews will continue to keep Amazon relevant with online shoppers across categories Amazon is set to maintain its position as the leading…
Freddie
FreddieMay 17, 2018
Trust in online reviews has increased, especially when multiple reviews are available Online ReviewsRetailers

How do reviews help Amazon dominate online e-commerce? (Insight Series: 4 of 5)

#4 of 5: Product reviews make Amazon the preferred channel to purchase products Among shoppers who visit sites other than Amazon at the start of…
Freddie
FreddieMay 10, 2018
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