#2 of 5: Amazon provides a positive shopper experience from start to finish Amazon’s dominance is driven by its unparalleled shopping experience. More than half…
Review MonitoringApril 26, 2018
Quick takeaway: Shoppers read multiple online reviews with opposing viewpoints while on-the-go Data Highlights Nearly four in five (77%) shoppers read a mix of positive…
Review MonitoringMarch 29, 2018
#3 of 3: Shoppers read online reviews because they perceive them as trustworthy, unbiased advice from others like them Data Highlights More than four in…
Review MonitoringMarch 22, 2018
#2 of 3: Shoppers read reviews to get value Data Highlights A third of shoppers go online to read reviews when products are $20 or…
Review MonitoringMarch 15, 2018
#1 of 3: Shoppers read online reviews for social proof Data Highlights Nearly four in five (79%) shoppers read reviews to make sure the product…
Review MonitoringMarch 8, 2018
Data Highlights Face to face word of mouth is the top influencer (79%) that tips consumers from the research to conversion Three quarter (75%) of…
Review MonitoringMarch 1, 2018
Data Highlights More than four in five (85%) shoppers read online reviews when researching what to buy Both men (86%) and women (85%) read online…
Review MonitoringFebruary 22, 2018
Data Highlights 7 in 10 online shoppers read reviews on Amazon before making a purchase decision Shoppers are more likely to read reviews on retailer…
Review MonitoringFebruary 15, 2018