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retailer Archives - Product Review Monitoring

Demographic Profile of Customers who read Online Reviews to make a purchase decision

Demographic profile of customers who read online reviews to make a purchase decision

By Freddie | Online Reviews

Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…

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The secret to converting online shoppers credible online reviews

The secret to converting online shoppers – use credible online reviews

By Freddie | Online Reviews, Retailers

Data Highlights Face to face word of mouth is the top influencer (79%) that tips consumers from the research to conversion Three quarter (75%) of…

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Trust drives shoppers to read online reviews before making a purchase decision

Why do shoppers read online product reviews? (Insight Series: Part 3 of 3)

By Freddie | Online Reviews, Retailers

#3 of 3: Shoppers read online reviews because they perceive them as trustworthy, unbiased advice from others like them Data Highlights More than four in…

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Women likely to read reviews for cheaper products

Why do shoppers read online product reviews? (Insight Series: Part 2 of 3)

By Freddie | Online Reviews, Retailers

#2 of 3: Shoppers read reviews to get value Data Highlights A third of shoppers go online to read reviews when products are $20 or…

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Shoppers read online reviews for social proof

Why do shoppers read online product reviews? (Insight Series: Part 1 of 3)

By Freddie | Online Reviews, Retailers

#1 of 3: Shoppers read online reviews for social proof Data Highlights Nearly four in five (79%) shoppers read reviews to make sure the product…

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Female shoppers post reviews to help other shoppers Male shoppers post reviews for personal and functional benefits

3 effective steps to generate authentic online reviews (Insight Series: 3 of 3)

By Freddie | Online Reviews, Retailers

#3 of 3: Work with product development and customer service to address long term emotional drivers Data Highlights More than two in five (43%) shoppers…

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Amazon is the top destination to post online reviews

3 effective steps to generate authentic online reviews (Insight Series: 2 of 3)

By Freddie | Online Reviews, Retailers

#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…

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25-44 year old male shoppers are most likely to review consumer electronic products There is opportunity to drive consumer electronic reviews from younger millennials

3 effective steps to generate authentic online reviews (Insight Series: 1 of 3)

By Freddie | Online Reviews, Retailers

Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…

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Shoppers consider review content before making a purchase decision

Do shoppers read reviews or do they just care about the rating?

By Freddie | Online Reviews, Retailers

Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…

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Identify the relative volume and sites where customers post online reviews

Online Review Analysis 101: 3 steps to meaningful insights using Sony PlayStation and Xbox One

By Freddie | Online Reviews, Retailers

Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…

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