#1 of 5: Amazon is unmatched when it comes to online retail Amazon has established itself as the leading e-commerce retailer over the last decade….
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Quick takeaway: Shoppers read multiple online reviews with opposing viewpoints while on-the-go Data Highlights Nearly four in five (77%) shoppers read a mix of positive…
Data Highlights More than four in five (85%) shoppers read online reviews when researching what to buy Both men (86%) and women (85%) read online…
Data Highlights 7 in 10 online shoppers read reviews on Amazon before making a purchase decision Shoppers are more likely to read reviews on retailer…
Data Highlights Electronics is the top category among both men (72%) and women (64%) to read reviews before making a purchase Women are more likely…
Data Highlights More than 3 in 5 (68%) shoppers read online reviews before making a consumer technology purchase decision Shoppers also read online reviews before…
Data Highlights Nearly three in four (73%) shoppers are influenced by product reviews posted online ahead of all other online content Just under half of…
Data Highlights Top 3 most trusted marketing channels are earned media – friends/family, online reviews, and independent experts More than 4 in 5 (81%) shoppers…
Best Buy stores in the US now include customer ratings from their websites in product description cards in physical stores. Online star ratings next to…