Summary Review Monitoring’s word tree feature can highlight hidden product features customers value. This helps marketers better position the product with relatable messaging. Introduction Google Trends results for ‘Paper Shredder’...
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Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…
Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…
Online reviews are the most helpful source of influence towards making a purchase decision More than 7 in 10 (72%) shoppers find online reviews helpful…
Quick takeway: Syndicated and incentivized reviews do not help retailers earn shopper trust More than 2 in 5 (41%) shoppers are aware of syndicated reviews…
Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…
Quick takeaway: Price comparison and in-store mobile usage are key moments to generate online reviews Retailers who seek to motivate consumers to post reviews on…
Quick takeaway: Request reviews specific to payment, delivery, return and product at relevant touchpoints Just over 1 in 10 (13%) online shoppers prefer to be…
From searching for pet supplies to discovering the best green cleaning products, most Amazon shoppers are aware of the online retail company’s Early Reviewer Program, even if they don’t know...
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Many Amazon sellers have used their commenting feature to respond to reviews left about their products. Recently, however, Amazon has announced that they will be…