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Amazon Comments

Amazon is removing commenting feature from product reviews

By ReviewMonitroing | Online Reviews, Retailers

Many Amazon sellers have used their commenting feature to respond to reviews left about their products. Recently, however, Amazon has announced that they will be…

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Demographic Profile of Customers who read Online Reviews to make a purchase decision

Demographic profile of customers who read online reviews to make a purchase decision

By Freddie | Online Reviews

Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…

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Role of customer reviews in driving Agile product development

Role of online customer reviews in driving Agile product development

By Freddie | Online Reviews, Retailers

Agile – Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan…

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3 customer-centric content triggers to improve conversion on your product page

By Freddie | Online Reviews, Retailers

Introduction A recent report found the global ecommerce conversion rate is only 2.32%. [1] In the grand scheme of things, this may not be surprising….

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How customer review analysis can reveal a product’s hidden value for more relevant marketing

By Freddie | Online Reviews

Summary Review Monitoring’s word tree feature can highlight hidden product features customers value. This helps marketers better position the product with relatable messaging. Introduction Google…

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Amazon “Reviews” Replaced by “Global Ratings”

By ReviewMonitroing | Online Reviews, Retailers

Shoppers no longer need to leave a written product review when offering their opinions on Amazon. Simple star ratings will do. Since September 2019, Amazon…

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The secret to converting online shoppers credible online reviews

The secret to converting online shoppers – use credible online reviews

By Freddie | Online Reviews, Retailers

Data Highlights Face to face word of mouth is the top influencer (79%) that tips consumers from the research to conversion Three quarter (75%) of…

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Trust drives shoppers to read online reviews before making a purchase decision

Why do shoppers read online product reviews? (Insight Series: Part 3 of 3)

By Freddie | Online Reviews, Retailers

#3 of 3: Shoppers read online reviews because they perceive them as trustworthy, unbiased advice from others like them Data Highlights More than four in…

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Women likely to read reviews for cheaper products

Why do shoppers read online product reviews? (Insight Series: Part 2 of 3)

By Freddie | Online Reviews, Retailers

#2 of 3: Shoppers read reviews to get value Data Highlights A third of shoppers go online to read reviews when products are $20 or…

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Shoppers read online reviews for social proof

Why do shoppers read online product reviews? (Insight Series: Part 1 of 3)

By Freddie | Online Reviews, Retailers

#1 of 3: Shoppers read online reviews for social proof Data Highlights Nearly four in five (79%) shoppers read reviews to make sure the product…

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