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retail Archives - Page 2 of 4 - Product Review Monitoring

Amazon is the top destination to post online reviews

3 effective steps to generate authentic online reviews (Insight Series: 2 of 3)

By Freddie | Online Reviews, Retailers

#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…

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25-44 year old male shoppers are most likely to review consumer electronic products There is opportunity to drive consumer electronic reviews from younger millennials

3 effective steps to generate authentic online reviews (Insight Series: 1 of 3)

By Freddie | Online Reviews, Retailers

Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…

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Shoppers consider review content before making a purchase decision

Do shoppers read reviews or do they just care about the rating?

By Freddie | Online Reviews, Retailers

Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…

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Identify the relative volume and sites where customers post online reviews

Online Review Analysis 101: 3 steps to meaningful insights using Sony PlayStation and Xbox One

By Freddie | Online Reviews, Retailers

Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…

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Is Amazon Testing New Icons to Drive Review Engagement?

By ReviewMonitroing | Online Reviews, Retailers

Amazon has just begun, from what we can tell, piloting a three-way test for improving customer engagement with product reviews. Anyone who has read a review…

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Online Reviews – Most helpful when making a purchase decision

By ReviewMonitroing | Online Reviews, Retailers

Online reviews are the most helpful source of influence towards making a purchase decision More than 7 in 10 (72%) shoppers find online reviews helpful…

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More than one in five shopper trusts original reviews on retailer websites

How do syndicated reviews affect shopper decision to buy?

By Freddie | Online Reviews, Retailers

Quick takeway: Syndicated and incentivized reviews do not help retailers earn shopper trust More than 2 in 5 (41%) shoppers are aware of syndicated reviews…

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The Average Online Reviewer - A Demographic Profile

Demographic profile of the average online review writer

By Freddie | Online Reviews, Retailers

Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…

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Majority of online reviews are posted by shoppers who purchased the product for themselves

Fake reviews – Is it really an issue?

By Freddie | Online Reviews, Retailers

Data Highlights Less than one in five (18%) shoppers write reviews for products they didn’t purchase Most of the reviewed products not purchased by the…

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In-store mobile shoppers value visual content, reviews, prices and product details

2 key shopping moments when customers are most likely to submit an online review

By Freddie | Online Reviews, Retailers

Quick takeaway: Price comparison and in-store mobile usage are key moments to generate online reviews Retailers who seek to motivate consumers to post reviews on…

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