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retail Archives - Page 4 of 4 - Product Review Monitoring

How shoppers read online reviews differs across age

Get the insight – how reading online reviews differs by age and gender

By Freddie | Online Reviews

Data Highlights Electronics is the top category among both men (72%) and women (64%) to read reviews before making a purchase Women are more likely…

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Revealed - Top categories affected by online customer reviews

Revealed – Top categories affected by online customer reviews

By Freddie | Online Reviews

Data Highlights More than 3 in 5 (68%) shoppers read online reviews before making a consumer technology purchase decision Shoppers also read online reviews before…

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Online Reviews - most influential content that drives purchase on retailer website

Online Reviews – most influential content that drives purchase on retailer websites

By Freddie | Online Reviews, Retailers

Data Highlights Nearly three in four (73%) shoppers are influenced by product reviews posted online ahead of all other online content Just under half of…

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Online Reviews - in the top 3 most trusted source of shopping information

Online Reviews – in the top 3 most trusted source of shopping information

By Freddie | Online Reviews

Data Highlights Top 3 most trusted marketing channels are earned media – friends/family, online reviews, and independent experts More than 4 in 5 (81%) shoppers…

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Best Buy uses online ratings in physical stores to influence shoppers

By ReviewMonitroing | Retailers

Best Buy stores in the US now include customer ratings from their websites in product description cards in physical stores. Online star ratings next to…

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