#2 of 3: Shoppers read reviews to get value Data Highlights A third of shoppers go online to read reviews when products are $20 or…
FreddieAugust 15, 2019
#3 of 3: Work with product development and customer service to address long term emotional drivers Data Highlights More than two in five (43%) shoppers…
FreddieMay 26, 2019
#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…
FreddieMay 19, 2019
Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…
FreddieMay 12, 2019
Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…
FreddieFebruary 20, 2019
Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…
FreddieDecember 12, 2018
Amazon has just begun, from what we can tell, piloting a three-way test for improving customer engagement with product reviews. Anyone who has read a review…
ReviewMonitroingSeptember 11, 2018
Online reviews are the most helpful source of influence towards making a purchase decision More than 7 in 10 (72%) shoppers find online reviews helpful…
ReviewMonitroingAugust 13, 2018