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Product Review Monitoring
Shoppers read online reviews for social proof Online ReviewsRetailers

Why do shoppers read online product reviews? (Insight Series: Part 1 of 3)

#1 of 3: Shoppers read online reviews for social proof Data Highlights Nearly four in five (79%) shoppers read reviews to make sure the product…
Freddie
FreddieJuly 8, 2019
Female shoppers post reviews to help other shoppers Male shoppers post reviews for personal and functional benefits Online ReviewsRetailers

3 effective steps to generate authentic online reviews (Insight Series: 3 of 3)

#3 of 3: Work with product development and customer service to address long term emotional drivers Data Highlights More than two in five (43%) shoppers…
Freddie
FreddieMay 26, 2019
Amazon is the top destination to post online reviews Online ReviewsRetailers

3 effective steps to generate authentic online reviews (Insight Series: 2 of 3)

#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…
Freddie
FreddieMay 19, 2019
25-44 year old male shoppers are most likely to review consumer electronic products There is opportunity to drive consumer electronic reviews from younger millennials Online ReviewsRetailers

3 effective steps to generate authentic online reviews (Insight Series: 1 of 3)

Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…
Freddie
FreddieMay 12, 2019
Shoppers consider review content before making a purchase decision Online ReviewsRetailers

Do shoppers read reviews or do they just care about the rating?

Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…
Freddie
FreddieFebruary 20, 2019
Identify the relative volume and sites where customers post online reviews Online ReviewsRetailers

Online Review Analysis 101: 3 steps to meaningful insights using Sony PlayStation and Xbox One

Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…
Freddie
FreddieDecember 12, 2018
Online ReviewsRetailers

Is Amazon Testing New Icons to Drive Review Engagement?

Amazon has just begun, from what we can tell, piloting a three-way test for improving customer engagement with product reviews. Anyone who has read a review…
ReviewMonitroing
ReviewMonitroingSeptember 11, 2018
Online ReviewsRetailers

Online Reviews – Most helpful when making a purchase decision

Online reviews are the most helpful source of influence towards making a purchase decision More than 7 in 10 (72%) shoppers find online reviews helpful…
ReviewMonitroing
ReviewMonitroingAugust 13, 2018
More than one in five shopper trusts original reviews on retailer websites Online ReviewsRetailers

How do syndicated reviews affect shopper decision to buy?

Quick takeway: Syndicated and incentivized reviews do not help retailers earn shopper trust More than 2 in 5 (41%) shoppers are aware of syndicated reviews…
Freddie
FreddieAugust 2, 2018
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