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Product Review Monitoring
In-store mobile shoppers value visual content, reviews, prices and product details Online ReviewsRetailers

2 key shopping moments when customers are most likely to submit an online review

Quick takeaway: Price comparison and in-store mobile usage are key moments to generate online reviews Retailers who seek to motivate consumers to post reviews on…
Freddie
FreddieJune 14, 2021
Product features are the most influential topic in online reviews especially among Millennials Online ReviewsRetailers

3 effective ways to generate authentic online reviews from real customers

Quick takeaway: Request reviews specific to payment, delivery, return and product at relevant touchpoints Just over 1 in 10 (13%) online shoppers prefer to be…
Freddie
FreddieJune 7, 2021
Amazon Comments Online ReviewsRetailers

Amazon Discontinues Early Reviewer Program for Independent Online Retailers

From searching for pet supplies to discovering the best green cleaning products, most Amazon shoppers are aware of the online retail company’s Early Reviewer Program,…
ReviewMonitroing
ReviewMonitroingMarch 11, 2021
Amazon Comments Online ReviewsRetailers

Amazon is removing commenting feature from product reviews

Many Amazon sellers have used their commenting feature to respond to reviews left about their products. Recently, however, Amazon has announced that they will be…
ReviewMonitroing
ReviewMonitroingDecember 16, 2020
Role of customer reviews in driving Agile product development Online ReviewsRetailers

Role of online customer reviews in driving Agile product development

Agile - Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan…
Freddie
FreddieSeptember 5, 2020
Online ReviewsRetailers

3 customer-centric content triggers to improve conversion on your product page

Introduction A recent report found the global ecommerce conversion rate is only 2.32%. In the grand scheme of things, this may not be surprising. However,…
Freddie
FreddieMarch 14, 2020
Online ReviewsRetailers

Amazon “Reviews” Replaced by “Global Ratings”

Shoppers no longer need to leave a written product review when offering their opinions on Amazon. Simple star ratings will do. Since September 2019, Amazon…
ReviewMonitroing
ReviewMonitroingJanuary 4, 2020
The secret to converting online shoppers credible online reviews Online ReviewsRetailers

The secret to converting online shoppers – use credible online reviews

Data Highlights Face to face word of mouth is the top influencer (79%) that tips consumers from the research to conversion Three quarter (75%) of…
Freddie
FreddieNovember 8, 2019
Trust drives shoppers to read online reviews before making a purchase decision Online ReviewsRetailers

Why do shoppers read online product reviews? (Insight Series: Part 3 of 3)

#3 of 3: Shoppers read online reviews because they perceive them as trustworthy, unbiased advice from others like them Data Highlights More than four in…
Freddie
FreddieSeptember 22, 2019
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