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Demographic Profile of Customers who read Online Reviews to make a purchase decision

Demographic profile of customers who read online reviews to make a purchase decision

By Freddie | Online Reviews

Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…

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Shoppers consider review content before making a purchase decision

Do shoppers read reviews or do they just care about the rating?

By Freddie | Online Reviews, Retailers

Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…

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Online Reviews – Most helpful when making a purchase decision

By ReviewMonitroing | Online Reviews, Retailers

Online reviews are the most helpful source of influence towards making a purchase decision More than 7 in 10 (72%) shoppers find online reviews helpful…

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More than one in five shopper trusts original reviews on retailer websites

How do syndicated reviews affect shopper decision to buy?

By Freddie | Online Reviews, Retailers

Quick takeway: Syndicated and incentivized reviews do not help retailers earn shopper trust More than 2 in 5 (41%) shoppers are aware of syndicated reviews…

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The Average Online Reviewer - A Demographic Profile

Demographic profile of the average online review writer

By Freddie | Online Reviews, Retailers

Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…

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In-store mobile shoppers value visual content, reviews, prices and product details

2 key shopping moments when customers are most likely to submit an online review

By Freddie | Online Reviews, Retailers

Quick takeaway: Price comparison and in-store mobile usage are key moments to generate online reviews Retailers who seek to motivate consumers to post reviews on…

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Product features are the most influential topic in online reviews especially among Millennials

3 effective ways to generate authentic online reviews from real customers

By Freddie | Online Reviews, Retailers

Quick takeaway: Request reviews specific to payment, delivery, return and product at relevant touchpoints Just over 1 in 10 (13%) online shoppers prefer to be…

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Amazon Comments

Amazon Discontinues Early Reviewer Program for Independent Online Retailers

By ReviewMonitroing | Online Reviews, Retailers
From searching for pet supplies to discovering the best green cleaning products, most Amazon shoppers are aware of the online retail company’s Early Reviewer Program, even if they don’t know...
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Amazon Comments

Amazon is removing commenting feature from product reviews

By ReviewMonitroing | Online Reviews, Retailers

Many Amazon sellers have used their commenting feature to respond to reviews left about their products. Recently, however, Amazon has announced that they will be…

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Role of customer reviews in driving Agile product development

Role of online customer reviews in driving Agile product development

By Freddie | Online Reviews, Retailers

Agile – Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan…

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